SUSTAINABLE MARKETING

SAILING TOWARDS SUSTAINABILITY

In our quest to understand and apply sustainable marketing principles, we actively participated in the United Nations Climate Change Conference (COP). Having meetings with Global Green and green parliamentarians to study their sustainability projects and public practices. These experiences provided us with deep insights into how public policies and initiatives can be integrated with sustainable business strategies.

Description

Recognizing the growing need for sustainability in the yacht industry, we decided to focus our efforts on this specific sector. To gain a more comprehensive understanding and establish key connections, we participated in different boat shows in Dusseldorf, Cannes, and Zadar. These events allowed us to directly interact with manufacturers, suppliers and consumers interested in eco-friendly solutions for navigation and maritime tourism.

Working with Lagoon Charter Mallorca, Dream Charter, Master Yachting and Sailweek in the Mediterranean, helped us to perceive how the industry works for charters and customers. Understanding that adopting sustainable practices not only enhances the reputation of these companies but also attracts a growing segment of environmentally conscious consumers. 

Looking ahead, we will continue to expand our partnerships and explore new solutions that can contribute to more sustainable maritime tourism. We firmly believe that sustainability is not just a passing trend but an imperative necessity to ensure the well-being of our planet and future generations.